Understanding Amazon 1P and 3P: Unleashing the Power of Marketplaces for Brand Growth
The rise of e-commerce has revolutionized the retail landscape, offering brands new avenues to reach and engage with customers. Among the various platforms, Amazon has emerged as a dominant force, capturing a significant share of online retail sales. For brands looking to leverage Amazon’s vast customer base and infrastructure, understanding the difference between Amazon 1P (1st Party) and 3P (3rd Party) is crucial. In this article, we will explore the distinctions between these models and discuss how they can help brands grow on marketplaces.
