Selling on Bol.com

From a humble online bookstore in 1999, bol.com has evolved into the largest marketplace in the Netherlands and Belgium. With a staggering 13 million customers and 9 million monthly visitors, it’s no surprise that many retailers turn to bol.com for an e-commerce boost. Are you one of them?

For successful sales in the Netherlands and Belgium, look no further than bol.com. It dominates the Dutch online retail market, generating a turnover of approximately €5.5 billion in 2022 and boasting 13 million active customers across both countries. The Dutch webstore expanded to serve Belgian customers in 2002 and began welcoming independent sellers in 2011. While Amazon only recently started to expand its presence in the region, bol.com has established itself as a marketplace with over 36 million products and more than 51,000 sellers. Despite the competition, bol.com remains a top choice for Dutch and Belgian shoppers seeking a diverse range of products and a convenient online shopping experience.

How do we do it? Through advice and execution that precisely fit your (digital) marketing objectives. Whether it’s a seamless onboarding, converting product listings, smart advertising, or strategies, we ensure that you seize the opportunities that marketplaces offer.

Start selling

Registering as a bol.com seller is a simple and cost-free process. Even uploading your product range can be done effortlessly using a spreadsheet or the marketplace’s API. However, that’s only the beginning. Achieving the maximum potential from your bol.com account requires expertise in competitive pricing, SEO, advertising, product listings, smart content, customer service, logistics, and strategy. That’s where a marketplace specialist can be invaluable.

Do you want to uncover your opportunities and learn how to seize them? Brand New Digital is pleased to offer a complimentary product analysis to give you a clear understanding of what to anticipate. To list on this marketplace, you must have a locally based company address. Once your sales account is created, you only pay a commission fee of 5-17% when your items are sold.

Advantages of Bol.com

Marketplaces have transformed the e-commerce industry and are here to stay as a permanent way of shopping. They have disrupted the traditional shopping process and have become the primary source of product discovery. Bol.com has emerged as the leading marketplace in the Netherlands and Belgium, offering several advantages such as:

Access to a vast customer base
high customer purchase intent
high brand awareness of bol.com
Efficient logistics solutions
Pay only when products are sold
Facilitating sales growth

how can we
help you?

To create a succesfull business on Bol.com you need to understand the local market requirements and have the right consumer insights. We offer customized services tailored to your specific goals. Whether you need end-to-end services or just some guidance, we’ve got you covered. Here’s what we can do for you:

START SELLING YOUR BRAND ON BOL.COM?

Book a free introduction call with one of your trained marketplace specialists. During a 30-minute meeting, we will let you know how you can create a successful business for your brand on Bol.com.