Clear and Attractive Title
The title of your product is the first thing customers see, so it should be clear and attractive. Be sure to highlight the key features of the product, such as brand name, model number, color, size, and so on. Keep the title concise but informative to catch the attention of potential buyers.
Be specific and informative: Make sure your product title is specific and includes important details such as brand name, model number, color, size and other relevant features. This helps customers quickly understand what your product is and whether it meets their needs.
Keep it concise: Although you want to include the most important information, it is important to keep the title concise. Titles that are too long can be confusing and put customers off. Try to limit your title to the essential details that identify the product.
Use key keywords: Identify the most important keywords that customers are likely to use when searching for your product and strategically integrate them into your title. This not only helps improve the findability of your listing in search results, but can also increase its relevance to potential buyers. For example, you can use a tool like Boloo for this purpose.
Be creative and distinctive: Try to phrase your title creatively to stand out among the many other listings on Bol.com. Think of unique ways to highlight the features or benefits of your product, as long as it remains clear and informative.
Avoid unnecessary words or symbols: Avoid using unnecessary words or symbols that reduce the readability of your title. Customers want to be able to quickly understand what your product is about, so keep the title as clear and simple as possible.
High Quality Images
Images are critical to the success of your product listing. Make sure you use high-quality images that show the product from different angles. Customers want to be able to see the product before they make a purchase, so make sure the images are clear and presentable.
Use high-resolution images: Make sure you use high-quality images that are sharp and clear. Customers want to be able to view the product in detail before they decide to purchase.
Demonstrate the product from different angles: Don’t just show the front of the product, show it from different angles. This gives customers a better idea of the product and helps answer any questions about its appearance and functionality.
Use images of the product in use: If possible, include images showing the product in use. For example, a model wearing clothes or a product being used in the right context. This can help potential buyers get a better idea of what the product looks like in real life and how it can be used.
Minimize distractions: Make sure the images keep the product in focus and minimize distractions in the background. A clean and professional presentation of the product will attract customers’ attention and increase their confidence in the listing.
Offer variety (if applicable): If your product is available in different colors, sizes or designs, be sure to include images of each variation. This allows customers to see the different options and helps them make an informed choice.
Keep in mind guidelines from Bol: Check the guidelines from Bol regarding images to make sure you meet all requirements. This can include the size, resolution and type of images you can use.
Detailed Descriptions
A detailed product description is essential to persuade potential buyers. Describe the features, specifications, benefits and any unique characteristics of the product. Use relevant keywords to increase the findability of your listing, but avoid overuse of keywords that harm readability.
Execute keyword research: Start by conducting keyword research to identify what keywords potential customers use when they search for products like yours. Use tools such as Google Keyword Planner, SEMrush, or even the suggestions from Bol itself to find relevant keywords.
Focus on Long-Tail Keywords: Long-tail keywords are more specific and generally have less competition than broader search terms. Focus on long-tail keywords that are closely related to your product and are likely to be used by people who are specifically looking for what you offer.
Include keywords in the title: Include key keywords in the title of your product listing in a natural and relevant way. This not only helps in improving the findability of your listing, but also in showing its relevance to potential buyers.
Use keywords in the description: Include key keywords in your product description as well, but do so in an organic and informative way. Avoid overuse of keywords that harms readability.
Fill in the features with relevant keywords: Bol allows you to fill in specific features of your product. Take advantage of this by including relevant keywords that describe the product, such as brand, color, size, material, and so on.
Be authentic and relevant: While it is important to include keywords, it is also essential to remain authentic and relevant. Make sure the keywords you use are closely related to the product you offer to avoid disappointing customers.
Clear Shipping Options
Bol has several shipping options available, such as standard delivery, evening delivery and pickup at a collection point. Consider offering free shipping for certain products, as Bol Plus customers often prefer this. By offering different shipping options, you give customers the flexibility to choose what best suits their needs. This can increase the attractiveness of your offerings and contribute to a positive buying experience for your customers.
Collect Reviews
Positive reviews are invaluable for building trust with potential buyers. Encourage satisfied customers to leave a review and make sure you handle any questions or complaints quickly and professionally to minimize negative reviews. From Bol, there are no standard review requests sent after every purchase. You can do this yourself using external software tools such as Boloo or Bolmate. Or by putting a review card in your product’s box.
Excellent Customer Service
Good customer service can make the difference between a satisfied customer and a disappointed one. Be available to answer questions, solve problems and handle complaints. Prompt and friendly customer service can help customers build trust in your brand and encourage repeat purchases. Bol also measures the speed of your responses to customers. Always try to have a customer question answered within 24 hours. That way you avoid strikes.
Optimize for SEO
Make sure your product listing is optimized for search engines. Use relevant keywords in the title, description and features to improve the findability of your listing. However, be careful not to use too many keywords, which can lead to spammy content.
With these tips, you can create the perfect Bol listing that stands out, inspires trust and generates conversions. By paying attention to every aspect of your product listing and striving for excellence in customer service, you can stay ahead of your competitors and be successful as a seller on Bol.com.
Need help creating your product listings or want to learn more about this? Book a free product scan with one of our trained marketplace specialists. During a 30-minute call, we’ll show you how your listings on Bol can be optimized.
